Intro Info
UX vs UI vs Product Designers?
- if you're independent or working at a small place, you're pretty much all of these at the same
time
- these terms are often used really loosely
UI
- person responsible for making things
- visual themes, fonts, colors, consistent icons, etc. --- things you see on the page
- don't really have the testing phase
- more like traditional design --- get it done and get it out there
UX
- all the things from UI, plus you're looking at the brief and the users and building for that
specifically and testing it
- user is the focus
- stay within guidelines given for budget or by the production designer, etc.
Product Designer
- generally more responsibility
- on a team, more managerial => only at larger companies
- work with clients, engineers, UI designers, UX designers etc.
- has a global sense of the project from all the different teams and making sure it all works
together --- timeline, budget, clients happy, etc
UX Brief and persona
- have to make sure get the brief right --- often clients haven't done much UX and don't know
exactly what they need
- brief sections:
- Header
- Project Name
- Project Description
- Who is this for?
- build out a persona for the users
- Feature List (Product Requirements)
- the unique stuff, not things like 'About' section, 'Homepage', etc.
- Competitors & Product Inspiration
- Deliverables
- wireframes - basic mockup for client approval
- high fidelity - has all the colors, fonts, images, etc. ---looks just like the final
project
- user testing
- usability report --- make any necessary changes based on this info
- UI assets for developers --- images, code, icons, symbols, etc for them to build the
site/app
- Not Included --- just so it's clear for the clients what isn't included
- Cost
- set price for what's covered in the deliverables, and an hourly rate for anything
additional they request
- Timeline/Deadline
- update as you go and things get pushed back so the client knows what the current
timeline is through all stages
- user personas --- made after some research
- give a name, age, job, and location
- description
- details of user's life
- things about them that are relevant to the project and/or type of person they are
- what the user wants/needs from the product